The numbers
What answering every call is worth.
A small business misses 20–35% of its inbound calls on average, and roughly 40% of buying decisions happen outside business hours. For a typical home-services or real-estate business that's tens of thousands in lost revenue a year. Here are the market numbers and the formula to estimate what you can recover — then you do the math.
The problem, in numbers
industry estimates, B2C market
industry estimates
estimate on average deal value
Artificial Intelligence Observatory, Politecnico di Milano, 2025
Illustrative examples
Examples, not real customers: computed with our formula from typical sector numbers. Estimate your own with the calculator.
40 calls a day, 25% missed, €8,000 average value, 10% conversion.
Up to ~€64,000/year in recoverable revenue with an always-on agent.
20 calls a day, 30% missed, €1,200 average case value, 15% conversion.
Up to ~€16,000/year in recoverable work.
Case study
A month of shifts. In under an hour.
A neighborhood bar in Brianza, near Milan: a team of about fifteen across floor and counter. For the past three months, shift planning has been handled by SmartShift, the agent on the team that takes care of operations.
per month spent planning and reworking shifts
in production with a team of about 15
given back to the owners for the core business
Before, every sick day or last-minute unavailability meant redoing the plan by hand and a round of phone calls. Now disruptions are absorbed into the plan, and employees swap shifts among themselves, within the rules the owner sets.
Real case, anonymized. Numbers provided by the client.